Facebook Advertising
There are 2 Billion Users You’re Not Reaching Without Facebook Ads
The secret of advertising is to connect with your clients where they spend their time. For 2 billion people, that place is Facebook.
The best part of this marketing tool is that you can target your advertisements to your ideal clients. Facebook has demographic information on all of its users, and you can use this information to your advantage to target the users most likely to buy from you.
Why Use Facebook Advertising?
Compared to Google Ads, Facebook Ads are still in their infancy. Meanwhile, social media is growing every day. This makes advertising through Facebook a cost-effective way to get your brand in front of your ideal clients.
Here’s how we can help you get the best results with this technique.
Custom Audience
We will help set up a custom audience for your ads based on the activity on your website and lookalike audiences based on what we’ve seen convert for businesses similar to yours.
Canvas / Collection
This provides a full-screen experience on mobile, allowing you to create ads in a better format than you would be able to using other techniques.
A/B Testing
Using this technique allows you to test two different campaigns at the same time to see what works with your audience.
Facebook Ads Funnel
Most users don’t buy the first time they see your brand. Setting up a sales funnel lets you tailor your advertisements based on previous actions users have taken with your brand. This leads them closer and closer to your goal: a purchase.