SEO stands for Search Engine Optimization. In the early days of SEO, obtaining top rankings for keywords was much easier than it is today. It was easier to crack the search engine algorithms and all it had to include was keywords you want to rank for all over your website. But over the years, search engine algorithms have gotten complex and much more than that.
To truly understand SEO, it is essential to understand the intent of the search engine and in this instance, Google. It has always been about connecting searchers looking for information with the most relevant information available online for Google, for that is where they will be able to sell their advertising platform, Google Adwords. The more searchers trust Google, the more they use it, and the more the advertiser.
SEO is complex but the explanations do not have to be. SEO is simply about Relevance & Authority.
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