Death of PageRank?

  • Last Updated: 18 March 2015
  • SEO

The simple act of typing a search query into Google seems as easy as putting on shoes or brushing your teeth, to most internet users. In fact, most of us could do it with one eye closed, with a piece of toast in one hand, and a cup of coffee in the other – most of us have. If you think about what it means to conduct a Google search, it becomes clear how intricate the process must be.

A search engine has one objective when a query is entered, and it is to provide the most useful and relevant information relating to that query. For Google, the PageRank tool is a valuable resource because it helps to determine which websites match the query most successfully.

 How does Google PageRank work?

This tool functions via the use of a link analysis algorithm, designed to identify the authority & trust value of web pages. It is created by Co-Founder of Google, Larry Page, thus the name PageRank. The web pages are awarded a Google PageRank rating of 1-10, with 10 being the websites being highest authority anywhere in the world. For this level of traffic, you need to be looking at sites like Twitter and Facebook.

However, over the last few years, internet users and website designers have noticed that the system no longer seems to be rating new web content. It has stopped appearing for the most popular add-ons and extensions running on major browsers, so it has been suggested that PageRank might just be an obsolete system at this point.

 Is Google PageRank really gone?

Well, there has been official confirmation of the rumors that PageRank is to be fully retired.  Google Webmaster Analyst John Mueller did release a rather telling statement, announcing that there were no further plans to update the system. He also added that the resource probably shouldn’t be used as a metric at this point, which is the strongest evidence so far that the company does intend to lay PageRank to rest.

Until 2013, Google was regularly updating the system (3-4 times a year), and it remained the benchmark for webmasters trying to determine the value and performance of their content. The higher the PageRank score, the greater the confirmation that your web page was functioning successfully, and the more inbound traffic would result. To have a high PageRank score was to be considered a valuable and trustworthy website.

 What does it mean to SEO?

There are various caveats associated with retiring PageRank, particularly when it comes to SEO practices. The most prominent of these changes are outlined below.

  1. The purchase and sale of links will become obsolete, as it is no longer possible to accurately judge the value of a page. Without PageRank, it ‘s hard to convince companies that you are boosting their worth.
  2. It becomes more important to start focusing on quality content rather than just getting links from High PR Sites.

In conclusion, Google is trying to get us to focus more on quality content for your users. Instead of chasing links from High PR Sites, as a way to “cheat” your way up the ranking as an authority and trustworthy site. We believe that PageRank is still part of the algorithm even it does not disclose to the public anymore. It will be significant factors in determine the ranking of the websites.

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