Important Facts on Site Speed to Improve Ranking

  • Last Updated: 26 February 2015
  • SEO

Site Speed is crucial in your website to get higher engagement, retention, conversions and most importantly user experience. Most of the site owners pay more attention to aesthetic, appealing design and functionality while the CSS and HTML are left behind in the agenda. Furthermore, the loading speed of a web page is a big factor for search engine rankings.

Google thinks site speed is critical, and they have an observation tool to test how quickly a page loads. Search engines always reward sites that have clean codes and download quickly. Why site speed is such important?

As a result, traffic drops by 20 percent on the pages that featured 30 results, and this obviously is a huge impact for Google to determine rank. You do advise that Search algorithm for both mobile and desktop sites page speed remain one of the rankings factors. In a worst case scenario, a mobile website can be penalized for loading slowly.

Statistics has shown 51% of online shoppers in the US will not complete checking out if a site is very slow. 47% of internet users expect a website loading speed to be less than 2 sec, thus basically 75% consumers likely to go competitors websites instead. Making your website speed faster is useful for your business as well because the Strange Loop has said “a once second delay can cost you 7% of your sales.” To conclude, make your business website loads in two seconds or else be remembered that your prospects are going to jump to your competitor’s websites.

Ok, now let’s observe what the factors cause your page to load slowly. There can be a couple of reasons why your sites are taking too long to load properly.


site speed and ranking

Hosting – The very first checkpoint that you should look into is your current “Hosting”. SME owners sometimes may look into cost saving factors and just simply sign up in terms of pricing, without proper research. A cheap hosting service may help you save money at the start, but if that isn’t reliable, which will hurt your business in the long term.


Images – There is a vast difference between PNG and JPEG images, in terms of included data as well as capacity and compression. When it comes to the web buffering, they serve different purposes and different results. PNG is good for icons, logos while JPEG is good for showcase photos.

Plugins and Widgets – Sometimes, unnecessary widgets and plugins are overloaded such as social media buttons, etc. For instance, the research shows that the “Like” button of the Facebook download 83KB of data at 1.34 sec of the loading time.

Overwhelming ads – Nobody likes a bulk of ads displaying here and there on the webpages. They can slow your loading time of the page speed that makes visitors to flee.

Theme Design – Carefully look into the loading time to a screeching halt when you are looking into an incredible design of the site concurrently.

Embedded Media – Slides and videos can lower down your page speed although we know that those are valuable content, especially those sites are having hosting issues. Might as well get hosted on your server to boost speed.

There are many free tools that you can use to check your page loading speed. Let us share some of the useful tools that you might be looking into to test your website loading speed score.

  1. Page Speed Insights by Google
  2. Web Page Test
  3. Pingdom

Start auditing all the above to improve your site speed for your benefits and your users.

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