Top 3 Measurements of SEO Success
A familiar quote in business tells us that “what gets measured, gets improved“. This is especially true for SEO. If you implement, adjust or withdraw different SEO strategies, it is vital that you measure the effect of these changes so you know what is working and what isn’t.
Google Analytics is an excellent resource to collate your SEO data easily. If you want to take it a step further, you should be setting up goals in your Google Analytics account. Goals setting allows you to know if you are hitting your desired numbers in a range of areas.
Here are the top 3 measurements you should be watching your Google Analytics account to gauge the success of your SEO strategy.
1) Search Engine Traffic Percentage
There are three main ways that traffic will reach your site:
- Using direct links (such as typing a URL directly into your address bar);
- Referral traffic (which is when a visitor clicks on a promotional link such as through Adwords or clicks from your email newsletter);
- or through organic traffic (meaning from a search engine like Google or Bing).
Search traffic is the one to watch as it will tell you directly how well your SEO campaign is doing. Google Analytics has a great breakdown including percentages between the different sources.
2) Bounce Rate
Bounce rate is a term used in Google Analytics to demonstrate how many visitors leave your site quickly without looking at a second page. This could tell you that your site content isn’t relevant to their search query – so while they are interested enough to click, they aren’t interested once they read your content. SEO is always about relevance, and if your SEO is done right, your bounce rate should be drastically down.
3) Call Tracking
If your business has a phone number, then call tracking incredibly important to your overall SEO plan. This will allow you to check exactly how many calls are from your website compared to your other marketing channels. Once the call tracking code has been inserted into the site code, and the goals have been set up correctly, the data is invaluable. Now you know not only who is calling from your site, but how they found you. Google? Display ads? Or etc.
SEO can be difficult to measure at times beside just keywords ranking improvement, but with tools like a Call Tracking System, Google Analytics and the Goals Setting feature it has become a lot easier.
No need to guess anymore and start measuring the success of your SEO campaign.