Google Remarketing is one of the targeting options in the Google Display Network (GDN). It allows you to show a customized Ads message to interested users who have visited your site and left without carrying out desired action. Rarely does a user purchase something on their first visit, and Google Remarketing offers you the chance to tempt and remind them of your presence.
With the right remarketing audience list, Google Remarketing can yield the highest conversions among all other targeting options.
Simple Remarketing Flow
User visit our website -> User left & start seeing our Ads on other websites-> User click on it & bring them back to our website