Search Engine Marketing (SEM)

What is Search Engine Marketing?

Search engine marketing (SEM) goes by many names. You may have seen it referred to as paid search ads, pay-per-click advertising, or cost-per-click advertising. Unlike search engine optimization, SEM is the process of paying for advertisements to generate traffic. One of the most common paid search platforms is Google Ads. Basically, Google places paid advertisements higher than unpaid sites. This can get you seen before your competitors.

Immediate Traffic

You start generating traffic as soon as you launch your campaign.

Pay per Click Model

You only pay when people click on your advertisements.

SEM Services (PPC)
Not as Easy as It Looks

Common SEM Mistakes Businesses Make

Paying only for clicks seems like easy advertising. But if you don’t understand how to target the right audiences, you can get a lot of clicks—and burn through money—without increasing your sales. Here are the 5 most common SEM mistakes that businesses make.

SEM Mistakes
Search Engine Marketing

Here’s how to do SEM Perfectly

Perfect pay-per-click advertising requires strategic planning and mathematics. Here at Digitrio, we focus on improving your conversions while reducing your cost per click using three proven strategies.

A/B Testing

A/B testing is the process through which we test two different messages at the same time. By doing this, we can see which message resonates with your target audience better. Once we learn this, we can focus on advertisements that actually generate leads or sales.

Conversion Tracking

Using conversion tracking, we can clearly indicate your ROI (return on investment). This lets us learn which ads, keywords, and campaigns are actually working for you. With this knowledge, we can hone in on advertisements that lead to conversions, leading to increased ROI over time.

Landing Page

Creating landing pages lets us craft clear, concise marketing messages for people who click on your paid advertisements. These landing pages have a clear call to action, leading to a higher conversion rate and lower costs for you.