SEM Agency Singapore that 2x-10x your Ads Spend
Search engine marketing (SEM) goes by many names. You may have seen it referred to as paid search ads, pay-per-click advertising (PPC), or cost-per-click advertising in digital marketing. Unlike search engine optimization in Singapore, SEM is the process of paying for advertisements to generate traffic as it is commonly known in Singapore but you can read up in more detail on our article that we have written that goes into more detail the difference between SEO vs SEM. One of the most common paid search platforms is Google Ads. Basically, Google places paid advertisements higher than unpaid sites. This can get you seen before your competitors.
You start generating traffic as soon as you launch your campaign.
Pay per Click Model
You only pay when people click on your advertisements.
Not as Easy as It Looks
Common SEM Mistakes Businesses Make
Paying only for clicks seems like easy advertising. But if you don’t understand how to target the right audiences, you can get a lot of clicks—and burn through money—without increasing your sales. Here are the 5 most common SEM mistakes that businesses make.
Perfect pay-per-click advertising requires strategic planning and mathematics. Here at Digitrio, we focus on improving your conversions while reducing your cost per click using three proven strategies.
A/B testing is the process through which we test two different messages at the same time. By doing this, we can see which message resonates with your target audience better. Once we learn this, we can focus on advertisements that actually generate leads or sales.
Using conversion tracking, we can clearly indicate your ROI (return on investment). This lets us learn which ads, keywords, and campaigns are actually working for you. With this knowledge, we can hone in on advertisements that lead to conversions, leading to increased ROI over time.
Creating landing pages lets us craft clear, concise marketing messages for people who click on your paid advertisements. These landing pages have a clear call to action, leading to a higher conversion rate and lower costs for you.