Search Engine Marketing (SEM)


Learn The Basics Of Pay Per Click - PPC Marketing

Unlike SEO,  Search Engine Marketing (SEM) refers to the process of obtaining website traffic via paid advertisements. It is also commonly referred to as Paid Search Ads, Paid Search Advertising, PPC (Pay-Per-Click) or CPC (Cost-Per-Click). In Singapore, it is usually referred to as PPC or SEM. The main focus is on targeted and higher conversions, thus maximizing the ROI (Return on Investment). Nowadays, only the top 4 ad results are shown so it’s even more important to perform outstandingly well. The most commonly-used paid search platform today is Google AdWords.

Immediate Traffic

Gain traffic the moment the campaign is launch

Pay per Click Model

You only pay for when searchers click on the ads

SEM Services (PPC)

Common Mistakes made by Business in SEM

SEM Ads can be expensive as it charges for every clicks and
without the proper knowledge, cash can be burn quickly while without achieve
your objectives or getting leads/sales.

SEM Mistakes
Search Engine Marketing

Profitable SEM Requires A Perfect Blend Of Mathematics & Strategic Planning

At Digitrio, we focus on one thing when managing an SEM campaign, which is improving your conversions by driving down the CPC cost through our proven methodologies and strategies.

A/B Testing

A/B Testing enables us to have a higher conversion rate by allowing us to concurrently test 2 different messages, and understand which one resonates better with the target audience. A higher Conversion Rate = More Leads/Sales. A/B Testing helps you learn which Content/Ad leads to an increased Conversion Rate/More Sales.

Conversion Tracking

Conversion Tracking enables you to clearly know your ROI (Return on Investment) and maximize your profits by letting you know which Ads, Keywords, Ad groups and Campaigns are working for your business. Conversions occur when a click on your ad directly relates to a behavior valuable to you, such as a checkout or sign-up.

Landing Page

Landing pages lead to Lower Cost per Acquisition (CPA) & a Higher Conversion Rate by enabling us to craft a clearer & more concise marketing message. We create a focused & customized sales pitch – which is designed to get the desired action from a potential customer.