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Looking to generate more organic traffic via SEO? Wondering why your website ranking positions are not improving and are stagnating on the second page of Google?
Good SEO is crucial to improve search engine rankings and visibility, and generate more traffic and leads to your website. This is where SEO audit reports come in handy. Get a free SEO audit report from Digitrio, an established SEO agency. This report will analyse your website and give you an overview of your website’s ratings in each factor including on-page, off-page, domain authority, social engagement and usability issues.
Below is a list of the key things you can expect from the audit:
- Get Recommendation Action Lists on What Can Be Improved
- On-Page SEO Results
- Keywords that your site is Ranking for Now
- Links to your Website
- Usability score of your Website
- Performance Site Speed Results
- Social Media Performance
- Technology infrastructure the Site Used
Main Things that are covered in the SEO Audit Report
The report will be tailored according to the on-page factors as well as the off-page factors that are important in SEO. For example, if you don’t have any on-page SEO optimization, a report will identify your site’s strengths and weaknesses in that regard.
Check Meta Titles, Descriptions, H1-H6 Tags
Scan All External And Internal Links on the Website
Check Website Speed; Server Response Time, Content Load Time & more.
Check for Social Signals of the Website
Scan on Compression & Image Optimization
Check Usability & User Experience on Mobile
What Is An SEO Audit?
An optimization for search engine results (SEO) audit is a procedure that involves analyzing your online assets to ensure that your website is doing as well as it possibly can in search results.
This involves understanding your strengths and triumphs, which you can then scale up blunders to correct and opportunities to seize that are within reach, what you should be doing less of because it isn’t working. What aspects aren’t performing well enough and need to be enhanced?
Because there are so many different aspects to search engine optimization (SEO), the process can quickly become daunting.
Why Is A SEO Audit Important?
There are many factors that go into search engine optimization, so an SEO audit can give you an overview of the areas where you’re doing well and the areas that need improvement. As your business makes website changes or updates over the course of time, there could be links that don’t work anymore or technical issues that result and affect your website performance without your knowledge. Hence, doing an SEO audit periodically can help you increase your site’s performance, rankings, and traffic in the long term.
The criteria for a website with a professional design that looks good are very different from the criteria for a website that is well-optimised for SEO. However, there are so many ranking factors that contribute to SEO. It can be daunting for a business owner to review all of these different factors individually and how they’re doing for each of them.
An SEO site audit can:
- Identify technical SEO issues like broken links and missing meta tags that could be inhibiting your organic search visibility
- Analyze and improve conversion rates on your site
- Determine which keywords are bringing the most traffic
- Determine pages with poor website performance or user experience (e.g. high bounce rates)
- Analyze web pages that are link-worthy so you can generate backlinks to boost your domain authority
Benefits of SEO Audit
SEO audit is like health screening for your website. It will be able to spot potential issues that might be causing your website not to perform well in a search engine like Google.
As a business owner, it is critical to know why SEO is important for your business and the benefits of SEO audits include:
- Understand what your website is doing right and highlight areas of improvement to improve your search performance.
- Discover which keywords your website is ranking for and find new keyword opportunities.
- Review internal links and website architecture
- See which backlinks are yielding positive results and which ones are negatively impacting your rankings.
- Improve your content to boost rankings and provide more value to visitors
- Enhance the user experience by improving time on page, bounce rates, and other factors to increase conversion rates and user experience.
- Identify and fix technical website issues.
- Improve rankings on search engines like Google to generate more traffic and visibility to your website.
How Do You Do An SEO Audit?
An SEO audit can be performed manually or through an SEO audit tool like what we have here. Tools such as Google Search Console, Google Analytics, and Google PageSpeed Insights can also provide an analysis of individual aspects of your website’s performance, although an audit tool can give a general summary across multiple factors.
But if you are keen on performing a manual SEO audit and have knowledge of it, below is the list of things that you would assess as part of the website audit.
Benchmark Your keyword Rankings and Understand Your Competitors
Before getting into the nitty-gritty of on-page or technical SEO, you need to know your competition. You’ll have a higher chance of success if you know what other companies in your industry are doing, whether you’re building a new site from scratch or doing an audit as part of an ongoing plan. Benchmark your site’s position in the search results and compare your results to those of your rivals. The Semrush free SEO audit tool allows you to carry out all of this.
Google will only index one version of your site if this is done. It is the most fundamental check you can perform on your site. Confused? Your site could sit on:
- http://www.domain.com
- http://domain.com
- https://www.domain.com
- https://domain.com
There is little difference to the end user here (except that they may see a warning for a non-secure site in their browser). As far as site architecture is concerned, these are two different URLs. Fortunately, this is something you can simply verify. Check your site for duplicates and remove any that are not needed.
Look at the number of URLs that have been indexed after you have completed your own “site: domain.com” on Google. This is a check you can execute concurrently with the step that came before it, but it requires its own section because of its importance. When you look at the total number of web pages that Google has indexed, you may find that you are surprised sometimes.
How many products do you currently have listed in your online store, if you manage one? How many search engine results pages and posts have you published in your content management system if you have a straightforward website designed to generate leads? Simply confirming whether or not the quantity of indexed results matches your expectations is all that we are doing at this point.
If this is not the case, you may encounter a problem with pages containing duplicate or little material, which must be handled. Take note that these URLs need to be ones you control and already registered with the SEO audit tool. During the auditing process, we will return to this topic later; however, you need to be aware that you can use the Google Search Console Removal tool to de-index specific pages or prevent them from showing in search results altogether.
The Webmaster Quality Guidelines for Google may result in Google taking manual action against your site. This can be done on a page-by-page or site-wide basis. Once upon a time, this was called a manual penalty. Until Google reverses the decision, your site’s rankings will suffer, and you won’t be able to rank as highly as you used to.
The worst-case scenario is that your entire site will be de-indexed, and you won’t even rank for your brand name.
The website’s performance has long been a concern. This year, Google announced a Page Performance Update that made speed a mobile version ranking criterion for the first time. The year is 2022, and Google has just released its much-anticipated Page Experience Update.
As many predicted, user experience (UX) has become a more important part of SEO success than ever before. We also can’t ignore the importance of speed. According to Google’s analysis of user behaviour, the likelihood of a user bouncing from a website increases considerably the slower it loads.
Switching to HTTPS for your site is good if yours isn’t already. It used to be known as “Socket Security Layer,” but now it stands for “Transport Layer Security.” The “S” stands for the encrypted version of the HTTP protocol.
Visitors to your website will feel safer with this extra layer of protection. It’s easy to check your website’s HTTPS status by going to the google search HTTPS report.
If this page just has green checkmarks, you can continue to the next step without addressing any SEO issues. It’s important to remember that HTTPS has been a ranking indication since 2014, and if your site is still using HTTP, you need to get an SSL certificate. Let’s Encrypt is a free service that allows you to encrypt your website.
There is a good likelihood that if your website isn’t mobile-friendly, you’re not prioritizing the user experience. Since 2015, mobile friendliness has been an important ranking criterion.
Even though most websites are now mobile-friendly or use responsive design, this does not mean there aren’t still problems. The Mobile-Friendly Test by Google is an easy way to see how well a website performs on mobile devices. Furthermore, the Page Experience will be updated in 2021 to include mobile friendliness.
Search Console’s Enhancements tab has a Mobile Usability section where you can look for problems. Here, any flaws are brought to the attention of the reader. Otherwise, you can mark that nothing is wrong.
On-page SEO relates to things like:
- Meta descriptions and meta tags should all be optimized.
- The usage of informative picture alt tags
- Creating More Effective Content
Creating a network of internal link auditing on-page SEO aspects is critical because you can control these optimization chances. Fortunately, you can use the On-Page SEO Checker to do this.
Get A FREE SEO Audit From Digitrio
At Digitrio, we can generate full SEO reports about your website in 60 seconds or less with advanced SEO tools. These reports contain a detailed analysis of various aspects such as on-site optimization, rankings, backlinks, usability, and more. With this analysis, we can discuss specific action steps and recommendations to increase your current search engine ranking positions.