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Look at the number of URLs that have been indexed after you have completed your own “site: domain.com” on Google. This is a check you can execute concurrently with the step that came before it, but it requires its own section because of its importance. When you look at the total number of web pages that Google has indexed, you may find that you are surprised sometimes.

How many products do you currently have listed in your online store, if you manage one? How many search engine results pages and posts have you published in your content management system if you have a straightforward website designed to generate leads? Simply confirming whether or not the quantity of indexed results matches your expectations is all that we are doing at this point.

If this is not the case, you may encounter a problem with pages containing duplicate or little material, which must be handled. Take note that these URLs need to be ones you control and already registered with the SEO audit tool. During the auditing process, we will return to this topic later; however, you need to be aware that you can use the Google Search Console Removal tool to de-index specific pages or prevent them from showing in search results altogether.

The Webmaster Quality Guidelines for Google may result in Google taking manual action against your site. This can be done on a page-by-page or site-wide basis. Once upon a time, this was called a manual penalty. Until Google reverses the decision, your site’s rankings will suffer, and you won’t be able to rank as highly as you used to.

The worst-case scenario is that your entire site will be de-indexed, and you won’t even rank for your brand name.

The website’s performance has long been a concern. This year, Google announced a Page Performance Update that made speed a mobile version ranking criterion for the first time. The year is 2022, and Google has just released its much-anticipated Page Experience Update.

As many predicted, user experience (UX) has become a more important part of SEO success than ever before. We also can’t ignore the importance of speed. According to Google’s analysis of user behaviour, the likelihood of a user bouncing from a website increases considerably the slower it loads.

Switching to HTTPS for your site is good if yours isn’t already. It used to be known as “Socket Security Layer,” but now it stands for “Transport Layer Security.” The “S” stands for the encrypted version of the HTTP protocol.

Visitors to your website will feel safer with this extra layer of protection. It’s easy to check your website’s HTTPS status by going to the google search HTTPS report.

If this page just has green checkmarks, you can continue to the next step without addressing any SEO issues. It’s important to remember that HTTPS has been a ranking indication since 2014, and if your site is still using HTTP, you need to get an SSL certificate. Let’s Encrypt is a free service that allows you to encrypt your website.

There is a good likelihood that if your website isn’t mobile-friendly, you’re not prioritizing the user experience. Since 2015, mobile friendliness has been an important ranking criterion.

Even though most websites are now mobile-friendly or use responsive design, this does not mean there aren’t still problems. The Mobile-Friendly Test by Google is an easy way to see how well a website performs on mobile devices. Furthermore, the Page Experience will be updated in 2021 to include mobile friendliness.

Search Console’s Enhancements tab has a Mobile Usability section where you can look for problems. Here, any flaws are brought to the attention of the reader. Otherwise, you can mark that nothing is wrong.

On-page SEO relates to things like:

• Meta descriptions and meta tags should all be optimized.
• The usage of informative picture alt tags
• Creating More Effective Content

Creating a network of internal link auditing on-page SEO aspects is critical because you can control these optimization chances. Fortunately, you can use the On-Page SEO Checker to do this.

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.

In order to do an SEO audit on your website in Singapore, you need to have an in-depth knowledge of SEO and how SEO works which is a very complex topic itself. The easiest way is to use our free SEO audit tool so that you can a holistic overview of your current website’s SEO analysis.