Search Engine Optimization (SEO)

SEO Singapore Illustration

What Is Search Engine
Optimization (SEO Singapore)

SEO Singapore or Search Engine Optimization is the process of optimizing your website for attracting more organic traffic (also known as free traffic) from search engines like Google and Bing by ranking higher in the search engine result pages (SERPs) for relevant search queries. Search engines like Google use over 200+ factors known as Google Algorithms to return the result of your search query in a split second. Check out this helpful SEO Infographic which explains all about search engine optimization in a nutshell.

Why is it Important
To Your Business?

To put it simply, SEO lay the foundation to your website in Singapore. By having a well-optimized SEO website mean that your website is secure, loading fast, having a great user experience, mobile friendly and having great content to educate and help the users. These all translate to driving a large volume of targeted traffic to your business’s website in Singapore which in turn should generate more leads /sales for you in the long run.

Why Choose Digitrio’s SEO Services ?

We don’t give false guarantees and have no lock-in contracts – all for the benefit of our clients, unlike most SEO company.  We also don’t believe in humdrum techniques like guaranteed rankings. In reality, what does ranking give you? Traffic! If so, why aren’t they guaranteeing traffic?

Matt Cutts, the ex head of the Webspam team in Google said that if your selected key phrases are untargeted or ridiculously long-tailed, you might easily get on Page #1 but drive No Traffic that benefit the business.

Which is why at Digitrio, we go beyond simply focusing at just Rankings the keywords on Page #1. We want to ensure that we will first select relevant keywords with search volumes to be optimized; measure organic Traffic growth & setup goals tracking in analytics to measure Leads/Sales growth in Singapore.

Digitrio's SEO Iceberg

3 Main KPIs of Search Engine Optimization (SEO Singapore)

Ranking just the tip of the iceberg when it comes to search engine optimization (SEO). Below are 3 main KPIs that we focus on in Digitrio:

Ranking
Search engine optimization is definitely about ranking the keywords to be on Page 1 and it’s one important metrics to monitor and measure. But it’s just the tips of the iceberg and does not tell the whole success of SEO. The reason is simply that if we are ranking for keywords that have little to none traffic every month, it does not matter how many page 1 ranking of such keywords we have, it will have little impact to traffic growth to our site.
Thus, beware of SEO companies that promise or guarantee just ranking to it. What we want to look for are 3 main things that make up good keywords to be ranking and targeting for our SEO:
  1. Relevance & Searcher Intent behind the keywords
    The keywords have to be related to what we offer/sell and it must be about transactional intent (searching for our services or products) rather than informational intent.
  2. Search Volumes of the keywords per month
    The keywords we want to target must have a relatively high search volume per month in Google Singapore which then make it worthwhile for us to fight the ranking and to be on Page 1 so that the website traffic will grow once we are on Page 1’s ranking.
  3. Competition of the keywords relative to your website
    If the website is new and have not done any SEO, we want to choose keywords that we can compete and rank especially in a tougher industry so that we can drive traffic first with lesser competition keywords to slowly build up for higher competitive keywords.
Organic Traffic Growth
Organic Traffic is one the most important metrics to measure to see if our SEO is a success. The definition of organic traffic is website traffic derived from organic Google search result pages by having the right keywords getting on Page 1 of SERPs in Singapore.
Content is an important element of SEO as that is one of the top 3 ranking factors Google take into consideration. However, you cannot simply create any content and wish to drive any traffic. After all, millions of blog posts are published every day, so you need to create a content strategy that stands out and help your SEO. Below are 3 points to take note when creating content:
Below are 3 points to take note when creating content:
  • Define Your Keywords in your content topics
    The content we write has to be based off topics that are searched by users based off when they are doing the research phrase. This will allow us to have constant traffic when our content is on page 1 and also help to convert the information to our services/products.
  • Check for Social Signals of your content keywords
    Another great point to take note if there is a lot of social signals of the content topic we want to write about. Go to tools like buzzsumo or ahrefs content portion to see if there is a lot of social signs on it. This is a great indication that the content we want to write is highly sharable and great to write about.
  • Create better content than what is currently ranking
    With so many blog content created every day, it is important that we create high-quality content is worthy to be to be Page 1 on that topic. Look through the top ranking 3-5 articles of the keyword topic that we want to write about, studies how we can create more in-depth, readable with more visual & better content format.
Leads / Sales
Leads / Sales is ultimately what we want to achieve for our business in Singapore.  It is important to define your objective and setup goals in Google analytics so that we can know if the traffic has driven to more business goals for us. Elements like User Experience / User Interface (UX/UI) of the website can no longer be ignored.
Below are 3 key elements to take note of:
  • Mobile Usability
    No longer can we ignore mobile as Google has even gone to mobile first index for its search. Meaning that, the google bot will be first scanning of our mobile version of our website for both desktop and mobile. It is a must to have a website that is mobile friendly and user friendly in order for us to not only rank well but also to have more leads/sales. (with mobile usage growing over the years)
  • Website Speed
    One key element to converting more leads/sales is the speed of the website. Users bounce off if the website take more take 3 sec to load and its especially so on mobile device. It is a must to take into consideration to have your images compressed, scripts & css minify and combined for it to have a fast loading speed. This is one key component that we help all our clients’ website to do so.
  • Conversion Funnel
    In order to drive more leads/sales, it is important to have a conversion funnel in place so that we have a way to capture the traffic driven by SEO.  This allow us to capture the data /audiences that will allow us to identify the gaps to improve on the website. Having a clear unique selling propositions (USPs) and clear call to action will allow the traffic to convert higher. These are elements that we will help to advise to ensure that we can not only drive traffic to the website but to convert to more leads/sales for the business.
How Your Website Is Performing?

GET YOUR FREE WEBSITE SEO ANALYSIS REPORT

WHITE HAT SEO THROUGH CONTENT CENTRIC APPROACH

Our SEO Services Cover the Following:

SEO is not a myth in online marketing. We provide white hat SEO that focuses on great quality content. These ensure that we are safe from any Google Algorithms changes and for the long term. Below are what is included in our SEO services in Singapore and the main things that we will be doing to help you win your competition in search engine result pages (SERPs).

Keyword-Research-Icon

An ideal keywords should be with clear search intent that matches the services/products offered with good amount of search volume. Wrong keywords selection will lead to an unsuccessful SEO.

Traffic-Analytics-Icon

Before we start working on your site, we will do a comprehensive audit of the website's site structure, content writeup, technical issues & backlinks profile that allow us to know where the issues are.

Back-Link-Building-Icon

After we get a picture of your website issue, we start by fixing & revising the content write up to make it keywords focused, plagiarism free writeup that the search engine can understand.

Rank-Tracking-Icon

This is where, we start to get into the backend code to help to optimize the site speed, compress images, minify & combine scripts into a easy site structure that Google can easily understand.

Content-Creation-Icon

Content is King. Google favour great quality content, we will help to create 4 high quality articles throughout the 12 months campaigns that is a great magnet to attract good quality links.

Link-Building-Icon

Links are still the top 3 ranking factors. Our approach to link building is guest posting & promoting our articles that we created for you to gain valuable and high quality links. We focus more on quality than quantity.

Do You Want More SEO Traffic?

If you keen to start exploring SEO in Singapore for your long term traffic growth, fill up the form for a free quote & proposal on how we can help you achieve your goals.

MORE REASONS FOR YOU TO CONSIDER SEO

Benefits of Search Engine Optimization (SEO)

SEO or search engine optimization is a long term process that typically takes 3-6 months to have visible result in Singapore. Thus, start doing it today to enjoy the below benefits:

Highly Targeted Audiences

There is no better potential “clients” than from SEO since they are already actively searching for products/services you are offering.

Huge Amount of Traffic

Unlike Pay-per-click (SEM), the amount of traffic is not limited by what you spend.

24/7 Advertising

Your website listing on Google will be there 24/7 – Monday to Sunday since the Internet is always connected, thus you are not limited by any physical shop’s opening hours.

Cost Efficient (Great ROI)

SEO is one of the most cost-effective ways of internet marketing, a small investment for long-term growth.

search engine optimization video