SEO Singapore that Skyrockets More Traffic, not just Ranking
SEO Singapore stands for Search Engine Optimization Singapore – in short, it involves all the work you do to get your company’s website to rank higher in search engines (Google) so as to increase your website traffic through that.
A study was done by BrightEdge shown that 51 percent of all website traffic comes from organic search (SEO), 10 percent from paid search, 5 percent for social, and 34 percent from all other sources for most business sites. Thus, it is important that SEO services are driving more organic traffic to your website as SEO is one of the vital parts of digital marketing and is important for business.
Example of keyword that has drastic different searches per volume.
Rankings not always = Traffic
The only purpose of ranking on Page 1 is if that keyword you are driving your website traffic, if not there is no point in getting on Page 1 for it There are tons of SEO agencies that will guarantee you rankings in Google but what they won’t guarantee is traffic. Why is that?
According to Matt Cutts, the ex-head of the Webspam Team in Google, it’s easy to rank the #1 position for keywords no one is searching for or even compete in. But if no one is search for those keywords, ranking #1 doesn’t actually do you any good.
It has become a loophole in guaranteed SEO that a lot of SEO companies or SEO agencies abuse.
Why Choose Digitrio's SEO Services?
Organic Traffic as KPI
Rather than just focusing on getting a certain % of keywords on Page 1, we focused on driving more traffic by ranking your main money keywords (With High Search Volume) higher on Page 1, ranking more low competition keywords, and crafting quality blog content that drives even more relevant organic traffic to your website.
No Lock In SEO Contracts
At Digitrio, we don’t believe in lock in 12 month contracts with our SEO services. We want to earn our keep and win your business month after month. But, sometimes circumstances change and we understand. We simply ask for the courtesy of 30 days notice should you wish to cease services.
Proven SEO Track Record
SEO is one of the toughest industries to rank for. As an SEO agency, we take pride in being able to rank for it on Page 1. If we can do it for our website, we are confident that we will be able to help do it for your website as well by applying the same SEO framework that we have applied to our own website.
How Long Does It Take To See Results in SEO Singapore?
It depends on your current website’s SEO domain authority vs those ranking on Page 1. It could be as fast as 1 month or as long as 6 months. But in general, we begin to see ranking improvements during the first 3 months as fresh and optimized content starts to rank for less competitive keywords with lower search volumes. It’s in the 3-6 month range, where we begin to see significantly increased traffic and leads as your site begins to rank for more competitive keywords with higher search volumes. SEO is a long-term strategy that compounds over time and you can read up on this article that we wrote to understand more on what is SEO and how it works.
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SEO Agency that Focuses on Long-Term Results
There are two different types of SEO marketing approaches; white hat techniques and black hat techniques. Black hat techniques try to scam the system. These are the “get rich quick” type schemes you see online so often. They may work for a while, but Google actively works against black hat techniques.
White hat techniques like we use at Digitrio work long-term because they rely on generating quality content that Google users actually find relevant. As a result, Google rewards these efforts over the long term.
SEO is ever-changing with its constant Google algorithm updates and it will always be but the core concept never changes, which is focused on providing users with the best search engine results and that is something as an SEO agency we firmly believe in.
Search Intent
Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website? Google cares about search intent. The short answer is: Satisfying search intent is a primary goal for Google, which in turn makes it a primary goal for SEOs.
This is important because often time, people make the mistake of trying to rank certain keywords on the wrong page. When that happened, the page will never get rank on Page 1 thus, not able to drive any traffic to it.
Eg, if a user searches for “Guide to buying a car”, the results returned are articles that illustrate that vs a car company website.
Google Page Experience
Google Page experience includes all aspects of how users interact with a web page and how good or painful it is for them. This includes existing Google Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals. Currently, the focus is on three facets: loading, interactivity, and visual stability.
Loading, in this context, measures perceived load speed. That’s the point in the page load timeline when the main content is likely to have loaded.
Interactivity is the time from when a user first interacts with a page – a click or a tap, for example — to the time when the browser begins processing that interaction.
Visual stability has to do with preventing annoying and unexpected movement of page content.
Content
Links
Links or commonly known as backlinks are like “votes” from other websites. The more links you have generally are better but quality trump quantity. Good quality links need to first be from a relevant real website (Eg, if your business is about beauty, then it is more valuable to have a link from a beauty blog and not a site built just for SEO).
Secondly, we check the site against the SEO tool (Ahrefs) to ensure that the domain rating is at least 20 which will give us more “votes” when we get a link from it.
Lastly, the website must have organic search traffic from Google as well as that is an important indicator that the site can be trusted. Above are the criteria that we use as an SEO agency for all our clients.
SEO Framework System for Faster & Better Result
In order to get consistent results from SEO, it is important to have a framework system to follow to use. SEO is definitely constantly changing but the core concept of it has never changed, which is to deliver the best results to the users based on what they have typed in the search engine, Google.
In fact, according to Google’s own guide to a Google-friendly site, they listed just 3 main pointers to what a great SEO site should be all about. Basing it off the Pareto principle where 80% of the results come from 20% of the works, we added on what Google has mentioned as keys and developed our own SEO framework system, K.A.R.A.
Keywords that you are Targeting
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. What keywords you choose to target are critical to the success of your SEO, and it should be based on these 3 main criteria, relevancy to what your business is all about, average monthly search volume and difficulty of the keywords relative to your website.
Make your Site Easily Accessible
In order for Google to rank your site well, they must first be able to access your website, index it in their database, and then sort the ranking for your website. In a nutshell, make sure that your website has no major errors and is easily Accessible.
Give Visitors the Information they’re looking for
Make sure that your web pages are well optimized for the keywords you are looking to rank, meta title, descritpions, content that provide useful information that matches the search intent. In a nutshell, the web pages should be Relevant to what the users are searching for.
Make sure that Other Sites Link to Yours
Links help our Google crawlers find your site and can give your site greater visibility in our search results. Google also interprets a link from page A to page B as a vote by page A for page B. In a nutshell, having more quality links, help to establish more Authority in your web pages and help to rank the page higher.
Our SEO Process
Below are the different phrases that our SEO services consist of.
- Step 1: Keywords Research Phase
- Step 2: Website Audit Phase
- Step 3: Website Optimization Phase
- Step 4: Content Creation Phase
- Step 5: The Promotion Phase
- Step 6: The Evaluation Process
The first phase of SEO is to do extensive keyword research into your targeted market and what they are searching for. Keyword research allows us to find out what your potential customers are typing into the search engines with the goal of using that as the foundation for our SEO campaign. it allows us to uncover queries to target, the popularity of these queries, their ranking difficulty, and more. During this stage, we want to identify the list of keywords that are of different competitive and its search volumes per month and what are the “low hanging fruits” of keywords that we can target first to drive easier win for more organic traffic to our website.
Once the keyword research phase is done, we want to turn our attention to a high-level audit of the current website. During this stage, we want to understand its past SEO efforts (if any), what is the website authority and visibility are currently in the search engines. During this stage, we want to get 10,000-foot view of the website’s crawlability issues with the search engines, how many 404,500, 503 errors are there on the website, the number of duplicate titles, descriptions & more are on the website.
Once we have identified the major issues of the website, we start planning out a list of tasks based on priority. For website optimization, there are generally 2 aspects of works; technical SEO and on-page SEO implementation. Technical works will improve us working on improving the website site speed score, fixing errors that might affect the ability of Google bots to crawl and index our website content. While on-page SEO is about making sure that we have the right relevant content write-up based on the keywords we want to rank on Google for more organic traffic. These usually involve having the keyword in key areas of the web page like the meta title, meta description, URL (if applicable), H1 (Header 1), and other variation core keywords in H2, H3 &, etc.
It is no secret that Google loves content and content can come in many forms like whitepapers, video, podcasts and blog articles, and many more. But a simple blog article is still the best content to create as, after all, Google is a search engine that aims to provide information and answer queries to searches and written blog articles still work the best to deliver the answer to that. But now just any content but content that are compelling and useful, and that will mean that to make sure that you are crafting content that is better
- Providing more information than those on Page 1
(If an article that is ranking on Page 1 just talk about 10 tips on losing weight, by crafting 14 tips on losing weights, your article are adding more values and more useful than those ranking on Page 1) - Craft content that organized the content in a more useful manners
(At times, the topics you plan to write about are already crowded with a lot of articles that are 3000 words long or even more and it does not make practical sense to write even more than it, then there might be values in trying to organize the information in manners that make it clearer and more useful. Eg, Like what we did with our SEO checklists for Website Revamp where we arrange information to a checklist of before website, during website revamp and after website revamp)
When it comes to SEO, technical SEO & on-page SEO are not enough as that only take care of making your company’s website easily crawled by search engines and also be relevant to the keywords that we are trying to rank – we are still missing the authority piece in the SEO puzzle. When it comes to the authority of the site, links are still the best ways for Google to judge your website. Think of links as “votes” and generally having more links from different websites that are of a well-trusted quality website helps us established the authority. Here at Digitrio, we help to acquire and build high-quality links from the website that are relevant to your industry, site that passes the “visual test” that they are a real genuine website (vs website built for SEO – commonly known as Private Blog Networks (PBNs), at least Domain rating of 20 and lastly the website having real organic traffic from Google as well.
The key to the success of an SEO campaign or any digital marketing campaign is constant measurement and then making adjustments to further improve it. We will evaluate our SEO campaign on a quarterly basis to see how far we have come, what are some of the gaps, areas of further improvement that can be made to the on-page SEO, the technical aspect of the website, or even we just need to acquire more links to strengthen our authority of the website. This allows us to constantly be aware of how far we have come in terms of organic traffic growth, keywords ranking, and our visibility in Google. After all, we want to make sure we are constantly growing more organic traffic so that it will lead to more business growth for our clients.
Our SEO Services in Singapore
Below are the main key activities that are included in our SEO services.
We will dive deep into extensive keyword research to help identify help you locate keywords that are low-hanging fruits and also the money keywords (the highest search volume per month) so from there, we will formulate a plan to start our SEO optimization work.
Before we work on your site, we will do a comprehensive audit of your current site structure and content, as well as look for technical issues and backlinks. This will help us determine where the problems are and where we can grow your business.
After we’ve found a holistic picture of your website, we’ll help you improve your existing content, making it more relevant, more focused, and plagiarism-free to the keywords we are looking to drive more traffic to.
Next, we dig into your code to compress images, combine scripts, and overall make sure your site is fast and structured in a way that Google will understand.
Content is key! We’ll help you create valuable useful blog articles that are well researched to drive even more traffic to your site based on what your audience is currently asking and wanted to know.
We help to build high quality links that are relevant, good domain authority & lastly site that has genuinely organic traffic from Google as well. This is one of the top 3 ranking factors and a key part of our strategy.
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Get a FREE Customized SEO proposal after the initial call that will highlight on what we can do to help you succeed in SEO.
Benefits of SEO
SEO is not a get rich quick scheme. This process usually takes 3-6 months to begin showing results. However, once it takes off, this process works in the long term, generating better and better results over time. It also improves your SEO ranking over time for your corporate or business website. Here are a few of the benefits you’ll receive if you choose Digitrio as the SEO agency for this digital marketing channel.
Huge Amount of Traffic
SEO is the best channel that drives a huge amount of traffic to a website if done correctly. Unlike running SEM or Facebook Ads campaigns, the amount of traffic you can get from it is not limited to your advertising budget.
Highly Targeted Audiences
Audiences who find your page through SEO are actively searching for the products or services you’re offering in Singapore. This means they’re more likely to buy from you than your average audiences.
Cost Efficient
A small investment in SEO can give your company long-term growth. This is one of the best returns on investment you’ll find when it comes to online marketing as the amount of traffic you can get from a well executed SEO campaign will pay dividends to it.
24/7 Advertising
The internet doesn’t take holidays, and neither should your advertising. Your google listing will be active 24/7, so your advertising isn’t limited to just working hours and working all around to help drive targeted traffic to your website.
Frequently Asked Questions (FAQs)
What is SEO?
What does SEO services consist of?
Does SEO work for All Businesses?
Do you Offer Corporate SEO Services?
Is SEO still relevant in 2021?
How much does SEO cost in Singapore?
Here at Digitrio, we charge a reasonable monthly retainer fee, which entitles you to receive ongoing services from us. The exact rate will vary based on industry competitiveness, your current website ranking, and the scope of the SEO works.
