What Is Search Engine
Optimization (SEO Singapore)
SEO Singapore, or Search Engine Optimization is the process of optimizing your website for attracting more organic traffic (also known as free traffic) from search engines like Google and Bing by ranking higher in the search engine result pages (SERPs) for relevant search queries. Search engines like Google use over 200+ factors known as Google Algorithms to return the result of your search query in a split second. Check out this helpful SEO Infographic which explains all about search engine optimization in a nutshell.
Why is it Important
To Your Business?
To put it simply, SEO lay the foundation to your website in Singapore. By having a well optimized SEO website mean that your website is secure, loading fast, having a great user experience, mobile friendly and having great content to educate and help the users. These all translate to driving large volume of targeted traffic to your business’s website in Singapore which in turn should generate more leads /sales for you in the long run.
Why Choose Digitrio’s SEO Services?
We don’t give false guarantees and have no lock-in contracts – all for the benefit of our clients. We also don’t believe in humdrum techniques like guaranteed rankings. In reality, what does ranking give you? Traffic! If so, why aren’t they guaranteeing traffic?
Matt Cutts, the ex head of the Webspam team in Google said that if your selected key phrases are untargeted or ridiculously long-tailed, you might easily get on Page #1 but drive No Traffic that benefit the business.
Which is why at Digitrio, we go beyond simply focusing at just Rankings the keywords on Page #1. We want to ensure that we will first select relevant keywords with search volumes to be optimized; measure organic Traffic growth & setup goals tracking in analytics to measure Leads/Sales growth in Singapore.
3 Main KPIs of Search Engine Optimization (SEO)
Ranking just the tip of the iceberg when it come to search engine optimization (SEO). Below are 3 main KPIs that we focus on in Digitrio:
- Relevance & Searcher Intent behind the keywords
The keywords has to be related to what we offer/sell and it must be about transactional intent (searching for our services or products) rather than informational intent.
- Search Volumes of the keywords per month
The keywords we want to target must have a relatively high search volumes per month in Google Singapore which then make it worthwhile for us to fight the ranking and to be on Page 1 so that the website traffic will grow once we are on Page 1’s ranking.
- Competition of the keywords relative to your website
If the website is new and have not done any SEO, we want to choose a keywords that we can compete and rank especially in tougher industry so that we can drive traffic first with lesser competition keywords to slowly build up for higher competitive keywords.
- Define Your Keywords in your content topics
The content we write has to be based off a topics that is searched by users based off when they are doing the research phrase. This will allow us to have constant traffic when our content is on page 1 and also help to convert the information to our services/products.
- Check for Social Signals of your content keywords
Another great point to take note if there is a lot of social signals of the content topic we want to write about. Go to tools like buzzsumo or ahrefs content portion to see if there is a lot of social signs on it. This is a great indication that the content we want to write is highly sharable and great to write about.
- Create better content that what is currently ranking
With so many blog content created everyday, it is important that we create high quality content is worthy to be to be Page 1 on that topic. Look through the top ranking 3-5 articles of the keyword topic that we want to write about, studies how we can create more in-depth, readable with more visual & better content format.
- Mobile Usability
No longer can we ignore mobile as Google has even gone to mobile first index for its search. Meaning that, the google bot will be first scanning of our mobile version of our website for both desktop and mobile. It is a must to have a website that is mobile friendly and user friendly in order for us to not only rank well but also to have more leads/sales. (with mobile usage growing over the years)
- Website Speed
One key element to converting more leads/sales is the speed of the website. Users bounce off if the website take more take 3 sec to load and its especially so on mobile device. It is a must to take into consideration to have your images compressed, scripts & css minify and combined for it to have a fast loading speed. This is one key component that we help all our clients’ website to do so.
- Conversion Funnel
In order to drive more leads/sales, it is important to have a conversion funnel in place so that we have a way to capture the traffic driven by SEO. This allow us to capture the data /audiences that will allow us to identify the gaps to improve on the website. Having a clear unique selling propositions (USPs) and clear call to action will allow the traffic to convert higher. These are elements that we will help to advise to ensure that we can not only drive traffic to the website but to convert to more leads/sales for the business.
How Your Website Is Performing?
GET YOUR FREE WEBSITE SEO ANALYSIS REPORT
Do You Want More SEO Traffic?
If you keen to start exploring SEO in Singapore for your long term traffic growth, fill up the form for a free quote & proposal on how we can help you achieve your goals.
MORE REASONS FOR YOU TO CONSIDER SEO
Benefits of Search Engine Optimization (SEO)
SEO is a long term process that typically take 3-6 months to have visible result in Singapore. Thus, start doing it today to enjoy the below benefits:
Highly Targeted Audiences
There are no better potential “clients” than from SEO, since they are already actively searching for products/services you are offering.
Huge Amount of Traffic
Unlike Pay-per-click (SEM), the amount of traffic is not limited by what you spend.
Your website listing on Google will be there 24/7 – Monday to Sunday, since the Internet is always connected, thus you are not limited by any physical shop’s opening hours.
Cost Efficient (Great ROI)
SEO is the one of the most cost-effective ways of internet marketing, a small investment for long-term growth.