SEO Copywriting & Article Writing That Propels You to Top of Google
68% of online experiences begin with a search engine.
But how much of your website copy is optimised for search engines?
In today’s world of endless information, having a good copy isn't enough. You need to tailor your content to stand out in search engines. This is where SEO copywriting comes in.
SEO copywriting combines engaging copy with the best SEO practices to improve your website's ranking on Google, helping users find your business when they search online.
At Digitrio, we believe that the best way to attract buyers is with the perfect blend of excellent copy, great SEO, and a satisfying user experience.
No More Keyword Stuffing
Gone are the days when keyword stuffing was an effective SEO strategy. In the past, some website owners would cram as many keywords and phrases as possible into their website's content in an attempt to improve its search engine rankings. However, this tactic quickly became ineffective as search engines became smarter and more sophisticated. Now, keyword stuffing can actually harm your website's search engine rankings, as it can make your content sound spammy and unprofessional according to Google’s Webmaster Guidelines.
Instead of keyword stuffing, today's SEO copywriting focuses on creating high-quality, informative content that is valuable to the user. This means using keywords and phrases in a way that is natural and not forced, and writing content that is well-written and engaging. By focusing on providing valuable information to the user, you can improve the user experience on your website and ultimately improve your search engine rankings.
Content Shouldn't Be Robotic and Unoriginal
Content is King
The success of your business on the web is influenced by high-quality content marketing and copy that boosts your credibility and authority.
Based on that principle, we adopt Google’s best SEO practices—we write for humans (not search engines). By working with us, you can look forward to people-first content that is helpful, reliable, and tailored to your brand.
Our Copywriting Services
Here at Digitrio, we provide SEO copywriting for local and global businesses in Singapore. Our services include the following:
Landing Page Creation
Meta Title & Descriptions Optimization
SEO BLOG ARTICLE Writing
- Learn about your Brand
- Set Goals and KPIs
Develop & Research
- Craft Buyer Personas
- Perform Keyword Research
Create & Enhance
- Develop Outline & Craft Copy
- Optimize Copy for SEO with our Unique Framework
SEO Copywriting is about Satisfying Search Intent
*Here are examples of the ranking results we achieved through our own SEO copywriting
SEO copywriting is about more than just using the right keywords and phrases on your landing pages or website. It's also about satisfying the search intent of your target audience and providing them with valuable, useful information. This means writing content that addresses the questions and concerns that people have when they are searching for products or services like yours and providing them with the information they need to make an informed decision. By doing this, you can help to improve the user experience on your website and increase the likelihood that visitors will stay on your site and engage with your content. Additionally, search engines like Google use the quality and relevance of your content as a key factor in determining your website's ranking, so creating useful, informative content can also help to improve your search engine visibility and drive more traffic to your site.
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Frequently Asked Questions (FAQs)
SEO copywriting is a type of writing designed to help websites rank higher in search engines. It is different from normal copywriting in several ways:
First, SEO copywriting is focused on keyword usage. Keywords are the words and phrases that people use when they search for information online. By including relevant keywords in your content, you can help your website show up higher in search results.
Second, SEO copywriting is focused on creating content that is both informative and engaging, rather than simply selling a product or service.
Third, SEO copywriting often includes additional elements such as title tags and meta descriptions, which help to improve click-through rates and boost traffic levels.
Finally, SEO is always changing. Search engines regularly update their algorithms, which means that what works today might not work tomorrow. This means that SEO copywriters have to be constantly learning and keeping up with the latest trends.
By understanding how SEO copywriting works, businesses can create content that helps them reach their target audience more effectively.
“75% of people never scroll past the first page of search engines.”
So if you want your content to be noticed, you need SEO. When done correctly, SEO copywriting helps to improve the visibility of a website in search engine results pages (SERPs). It also attracts more visitors to a website, which can lead to increased sales or conversions. On top of that, the optimised copy can be repurposed as post captions for social media marketing on various social media platforms.
With so much competition online, businesses need to invest in marketing strategies like SEO copywriting in order to stay ahead of the curve. While it may take some time and effort to create quality SEO copy, the rewards can be worth it in terms of increased web traffic and higher SERP rankings.
You might be wondering if it's worth hiring an SEO copywriter for your website or blog. After all, isn't a normal copywriter just as good? The answer is that it depends on your needs.
A professional copywriter will have a good understanding of grammar and how to craft an engaging piece of writing.
An SEO copywriter, on the other hand, specialises in creating content that is both well-written and optimised for search engines. This means that they not only write compelling and engaging copy but also have a strong understanding of how search engines work and what keywords are most likely to bring people to your website. As a result, they can help you to improve your website's ranking in search results, making it more likely that potential customers will find your site.
Ultimately, whether or not you hire an SEO copywriter depends on your specific needs and goals. However, if you're serious about improving your site's visibility online, SEO copywriters can be valuable assets to your business.
The most important factor in determining the cost is the level of competition for the keywords you're targeting. If you're in a highly competitive market, you'll need to invest more in order to get your website to rank higher in search results.
For a small project, such as a single page, you can expect to pay around $100-$200. For a larger project, such as a website with multiple pages or an e-commerce site, the price can range from $1000-$2000. At Digitrio, our SEO copywriting packages start from $500.
Ultimately, the best way to determine how much you should budget for SEO copywriting services is to consult with an experienced SEO team who can assess your needs and recommend a package that's right for your business. If you’re ready to invest in SEO copywriting, chat with us today!