SEO-Driven Content Marketing Singapore Agency that Boost Your Visibility & Engage Your Customers

Lee Odden

Content is the reason search began in the first place

People have been searching for information and answers to their questions since the internet became popular. Therefore, making high-quality and relevant content is more crucial than ever in this information era.

But great content is never created by chance. Over 70% of businesses have a content marketing strategy to generate traffic and leads. 

So if you want to create original and unique content for your business, get in touch with us today to develop a content marketing strategy that works.

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Great content marketing strategies that meet business objectives

What Makes us Great at
Creating Content?

At Digitrio, we only create content that is effective. For us, effective content means answering "yes" to these 4 questions:

  1. 1
    Is it easy to talk about your product/service in the content?
  2. 2
    Will this help your business get more web traffic?
  3. 3
    Can we make useful, high-quality content from this topic?
  4. 4

    Does the content match what the user wants to see and their search intent?

Kickstart your Content Marketing
Strategy Today!

Our Content Marketing Services

Here at Digitrio, we provide content marketing for local and global businesses in Singapore. Our services include the following:

Content Calendar Creation

Customer Personas

Blog Posts Creation

eBooks & White Papers

Infographic & Visual Assets

Inbound Link Building

Types of Content

Below are some of the main types of content we can help to create for your business.

Listicles

A listicle presents information using a numbered or bullet-pointed list. It usually provides succinct, easy-to-digest, and helpful summaries on dense topics. Here's an example of a listicle: "11 Benefits of SEO: Why You Should Invest in Search Engine Optimization".

How-to Guides

A how-to guide is a type of content that provides step-by-step instructions for completing a specific task or achieving a specific goal. Here's an example of a how-to guide: "How to Remove Referral Spam in Google Analytics (3 Methods)". 

Comparison 

A comparison article, also known as a compare and contrast article, is a type of content that compares two or more things, ideas, or concepts. Here's an example of a comparison article: "SEO vs SEM – Differences & Which Approach Should You Use?".

Pillar Content

Pillar Content are informative, long-form articles that give readers the chance to deep dive into a specific topic. Here's an example of pillar content: "What is SEO and How it Works (Simple and Easy Explanation)".

Checklist

A checklist is a type of content that presents a list of items, tasks, or steps that need to be completed or followed in order to achieve a specific goal.

Here's an example of checklist content: "On-Page SEO Checklist: Here’s 11 Tips to Rank Higher on Google".  

Infographics

An infographic is a type of content that uses visual elements, such as charts, diagrams, and images, to present information in a clear and concise way. Here's an example of infographic content: "Content Marketing for Beginners (2022): Easy & Simple Guide". 

Our Process

1. Identify the Target Audience

The first step in the process of content marketing is to identify the group of people that the content is intended for by creating customer personas. This ensures that the content is relevant and appeals to the right people.

2. Develop a Content Strategy

The next step is to develop a content strategy that outlines the goals, format, and topic priority of each content. A content calendar will also be created to provide an overview and timeline of the strategy.

3. Create  and Publish the Content

After a content strategy is developed, the next step is to create the actual content. This involves writing articles, creating graphics and assets to accompany the article, designing infographics, or any other format that is appropriate for the target audience and the goals of the content marketing campaign.

4. Promote and Distribute the Content

Once the content has been created, we can now drive traffic by promoting and distributing it to the target audience. This can involve sharing the content on your website on social media platforms and building links to increase its visibility on Google.

5. Measure and Analyze the Results

The final step in the process of content marketing is to measure and analyse the results of the campaign. This can involve tracking metrics like website traffic, engagement, and conversions, and using this information to adjust the content strategy and improve the effectiveness of the campaign.

Content Marketing + SEO = Impactful Results

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Every content marketing agency in Singapore would tell you that content marketing and SEO come as a pair. In fact, some would argue that there can't be content marketing without SEO.

Here's why:

SEO

drives targeted traffic from search engineshelps people who are interested in your product/service to find you. This increases your chance of converting them into customers.

Content Marketing

fosters loyalty and trustmost customers do their own due diligence before making purchases. This means they look for trustworthy and reliable information before spending their money.

So when we combine these 2 key ingredients in your marketing strategy, we don't just create good content. We create good content that people will discover.

As a result, your content is now evergreen. Evergreen content stays relevant past its publication date and gradually attracts more traffic.

This means that constant marketing isn't needed, and results are maintained over the long term with virtually no expiration date.

Get your FREE Content Marketing Proposal

Digitrio offers content marketing packages starting from $2,000,  but it varies depending on the scope of your project. Contact us today to get an exact cost of investment.

The FREE proposal will reveal the following:

  • Content Framework that Improves Your Visibility on Google
  • Proven Content Strategy that Helps to Establish Authority 
  • Why Content Marketing + Search Engine Optimization = Fantastic Results
  • Different Investment Options that you can customise based on your website

Frequently Asked Questions (FAQs)

WHAT IS CONTENT MARKETING?

Content marketing is a strategic marketing approach focused on repeated, consistent efforts to converse with customers.

It's about creating content that forms an instant connection with your customers and doesn't make them feel like they are being targeted.

In fact, 70% of internet users said they prefer to explore a brand via content, not ads.

It's similar to "indirect selling" or "long-term selling" because you're not explicitly selling anything. Instead, content marketing places a stronger emphasis on building awareness.

You're ultimately providing something of value to your target audience and positioning your brand in a desirable way through content marketing efforts.

You can also learn more about content marketing from our trusty guide.

WHAT IS A CONTENT MARKETING AGENCY

A content marketing agency specialises in creating and distributing content that is designed to promote a brand or product.

An agency will typically have a content marketing team of writers, designers, and marketers who work together to create high-quality content that will appeal to the target audience.

Today, content marketing has become one of the most effective ways to reach consumers online, and content marketing agencies are at the forefront of this industry.

If you want to kickstart content marketing for your business, let Digitrio take care of it for you.

We offer various services, from blog writing and content marketing strategy to search engine optimisation. With our help, you'll be able to reach more customers and grow your business faster than ever before.

SHOULD I INVEST IN CONTENT MARKETING?

"Content is King"—more than 50% of SEO experts rank content marketing and content creation as the #1 way to achieve the best results in search marketing.

In this attention economy, where everyone is trying to get the viewer's attention, content marketing has become a very attractive type of marketing to reach new customers and build brand awareness.

Consider investing in content marketing if these are important for your business:

  • Reaching your audience. By creating content relevant to your customer's interests, you can attract their attention and build brand awareness.

  • Becoming the expert. By providing valuable information, you can position yourself as a thought leader and build trust with potential customers.

  • Cost-effective marketing. Unlike paid advertising, content marketing requires no upfront costs. And if you produce high-quality content, it can continue to generate leads and sales long after it's been published.

However, it is best to take note that content marketing is time-consuming. Therefore, content marketing may not be the right choice if you're looking for a quick fix.

On the other hand, if you're willing to put in the effort and you're patient enough to wait for results, content marketing can be an incredibly powerful tool for growing your business.

HOW MUCH DO AGENCIES CHARGE FOR CONTENT MARKETING?

Not all agencies are created equal when it comes to content marketing. Some may charge a lower rate but deliver subpar content. Others may charge a higher rate but deliver top-notch content. So how do you know how much to budget for content marketing?

A good starting point is to look at the going rate for content marketing services.

Generally speaking, most agencies will charge between $50-$200 per hour for content marketing services. However, some agencies may charge a flat rate per project, ranging from $500 to $5,000 per project. At Digitrio, our content marketing services start from $2,000.

When done right, content can be an extremely effective way to reach and engage your target audience. Ultimately, the best way to determine how much you should budget for SEO content marketing services is to consult an experienced SEO team who can assess your needs and recommend a package that's right for your business.

Chat with us today if you're ready to jump-start your content marketing campaign.

WHAT ARE EXAMPLES OF CONTENT MARKETING?

You probably see content marketing all the time and don't even realise it. That's because content marketing is pretty much any marketing that involves creating and sharing valuable content to promote a product or service. 

For example, a company might post a blog about a new product they're launching. Or, a brand might partner with an influencer to create sponsored content that shows off the latest fashion trend.

There are endless possibilities for content marketing, but at the end of the day, the goal is always to promote something through engaging, exciting content.

Content is king, and there is no denying that. To drive traffic to your website, you must have well-written and optimised content for search engines. This is where we come in.

At Digitrio, content is our forte. We focus on creating SEO-optimised blog posts to help your website rank on page 1 of Google. In addition to content creation, we'll work with you to develop a content strategy that fits your business goals, and we'll help you research and write topics relevant to your audience. 

HOW IS CONTENT MARKETING DIFFERENT FROM SEO?

In simple terms, SEO is what helps to direct traffic to your website. It consists of a set of actions that can be carried out to optimise your content or website so that it shows up in searches.

On the other hand, content marketing is a kind of marketing that involves creating helpful content to generate interest in your product/service.

There's no point in creating useful content but having no one to consume them, or generating high traffic but only having content that isn't useful to your audience.

To sum up, SEO and content marketing support each other to attract and help your audience.

HOW MUCH CONTENT SHOULD MY BUSINESS PRODUCE?

There isn't a strict requirement when it comes to producing content.

What matters is the content needs to be useful. In our experience, one high-quality blog post a month is much better than having four generic blog posts a month.

As coming up with content ideas and executing them can be rather time-consuming, most businesses opt to hire a content marketing agency to help them with content marketing.

These agencies usually consist of SEO Experts, writers, and marketers that are focused on content creation. They have a wide range of experience and know how to reach your target audience by making content that works harder for you.

HOW DO I KNOW IF A CONTENT MARKETING AGENCY IS RIGHT FOR MY BUSINESS?

You should also choose an agency that practices what it pitches, meaning that the strategies and tactics it proposes are in line with its own content marketing efforts. Here at Digitrio, we create content that ranks on page 1, such as articles on SEO vs SEM, the benefits of SEO, and why SEO is important for Business in today's digital landscape. 

Finally, it's important to choose an agency that you feel comfortable working with and that aligns with your business values and goals. 

With our experience, we can help you create high-quality and evergreen content for your business. Contact us today to learn more about how we can help you grow your business with content marketing!

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