UTM URL Builder

The full website URL (e.g., https://digitrio.com.sg)
The referrer (e.g., google, newsletter)
Marketing medium (e.g., cpc, banner, email)
Product, promo code, or slogan (e.g., seo_sale)
Identify the paid keywords
Use to differentiate ads

Create Trackable URLs for Your Marketing Campaigns with our UTM URL Builder

UTM-tagged links let you track detailed performance data for specific online campaigns—whether it’s Facebook, Google Ads, affiliate marketing, or others. By using UTMs, you can also monitor traffic from referral sources and SEO backlinks to gain deeper insights into your audience behave.

Example of URL with UTMs

  • Original URL

  • URL with UTMs

UTM Original URL - Digitrio

Best Practices for UTM Tagging

  • Use consistent, lowercase naming without spaces (use underscores or hyphens instead)
  • Keep parameters short but descriptive
  • Establish company-wide naming conventions for campaigns
  • Document your UTM strategy for team reference

How to Use Our UTM URL Builder

  1. Enter Your Website URL
    Add the full website address you want to track (e.g., https://yourwebsite.com). Make sure to include http:// or https://)
  2. Fill in the Campaign Source
    Specify where the traffic is coming from, like google, facebook, or newsletter. This helps identify the referrer.
  3. Set the Campaign Medium
    Choose the type of marketing channel—examples include cpc (cost-per-click), banner, or email.
  4. Name Your Campaign
    Give your campaign a clear name (e.g., spring_sale, launch2025). This makes it easier to track performance in analytics.
  5. (Optional) Add Campaign Term
    Use this field to identify paid keywords if you’re running a search campaign (e.g., running+shoes).
  6. (Optional) Add Campaign Content
    Differentiate between ads or links within the same campaign by adding a label here (e.g., logolink, headerbanner).
  7. Click “Generate URL”
    The tool will create your UTM-tagged URL, ready to copy and use in your marketing campaign.

Frequently Asked Questions (FAQs)

What does UTM stand for?

UTM stands for Urchin Tracking Module, named after Urchin Software Corporation that was acquired by Google and became the foundation for Google Analytics.

Will UTM parameters affect my SEO?

No, UTM parameters don't affect your SEO performance. Search engines recognize these as tracking parameters and ignore them when indexing your pages.

Can I see UTM data in Google Analytics?

Yes! UTM parameters are specifically designed to work with Google Analytics. You can find this data under Acquisition > Campaigns in your Analytics dashboard.

How many UTM parameters should I use?

At minimum, you should use source, medium, and campaign. The term and content parameters are optional depending on your tracking needs.

Can I change UTM parameters after creating a link?

You can create a new link with different parameters, but once a link is published, changing the parameters won't affect the data already collected.

Do UTM parameters work on all devices?

Yes, UTM parameters work across all devices including desktop, mobile, and tablets.

How detailed should my UTM naming be?

Be specific enough to understand the source at a glance, but not so detailed that your analytics become fragmented with too many variations.

FAQs - Digitrio Experts