May the Fourth Be with You: Be a Jedi Marketer Master

By Digitrio

Post Date: 29 April 2021

May the 4th is one of the most important days in the life of any Star Wars fan.

“May the Fourth be with you” was first used by Margaret Thatcher’s political party to congratulate her on her election on May 4th, 1979, and then adopted by the Stars Wars franchise. Much praised by the community, the pun-based motto soon transformed into the big date for the fans – the first celebration of May 4th as the International Star Wars Day took place at the Toronto Underground Cinema in 2001. So, we decided to visit Dagobah to discover ways to get Force for young Jedi Marketer from Yoda.

We have prepared for you 7 digital marketing points that you can learn from Star Wars’ Jedi Grand Master – Yoda.

1. Jedi Marketers Know the Value of Patience

Value of Patience - Star Wars

“If you end your training now if you choose the quick and easy path as Vader did, you will become an agent of evil.” -Master Yoda

In marketing, you will have to be patient, especially if you are only at the beginning of your journey to becoming a Jedi. The specifics of doing business dictate its rules: a day in, day out, you have to do the same job waiting for the result. To do this, you need to have a great deal of patience to pass the first stage of the formation and construction of your business processes.

Be brave. Drive away any negative thoughts. Analyze everything that happens to you and the market, and look for the positive aspects to capitalize on them. Know when to act and when to wait. Patience is your best friend, only time can show the effectiveness of your decisions and actions. And don’t forget to praise yourself for your victories – they say it attracts the midi-chlorian of success. Remember: the reward for your work is out there. Do not even think you are doing something in vain, for your actions shape your future.

2. Jedi Marketers Are Adaptable

Star Wars - Be Adaptable

“You must unlearn what you have learned.” – Yoda

Learn to treat the market situation philosophically. Obstacles and difficulties should be seen as just another opportunity to temper the character of a Jedi marketer and direct the situation the way you need it to go. Some marketers can say that adaptation can be erroneous. But change is inevitable – learn from your mistakes and capitalize on your victories as that often happens especially in SEO. It will make your next project more efficient than the previous one. Only your own experience matters.

Learn to enjoy not only the positive outcome of your work but also the process itself, it will help you adapt faster to the changing environment. After all, the result is not always immediate. If the workflow brings you no joy, you will not achieve success.

Jedi marketers use different approaches in their work, and are open to new technologies and new views on the solutions to common problems. They readily abandon the beaten path and switch to other methods of work if the existing solutions lead to failures. A true Jedi marketer can solve any problem regardless of what their country or the world throws at them.

Keep in mind that it is not the strongest one who survives through hard times, but those who know how to adapt. Very often it is necessary to redirect the flow of the Force. You will have to redesign your current strategies according to changing market conditions or adopt a business model that will be scaled and shaped over time. Don’t stop, adapt.

3. Jedi Marketers Train Hard

Work Hard - Star Wars

In Star Wars: The Empire Strikes Back Luke says, “Master, moving stones around is one thing, but this is totally different!” Yoda thinks a little bit and answers “No! No different! Only different in your mind! You must unlearn what you have learned.”

Real Jedi marketer must constantly improve their professional competence and broaden their horizons. They must use new knowledge to improve the efficiency of their current work. A lot of various workshops, marathons, lectures, and courses are constantly held by marketers from successful companies – let them be your Master Yoda! A Jedi marketer is open to their peers’ ideas and appreciates their experience. Working in a single niche, a marketer quickly loses their grab of the Force – and their expertise in the market as a whole. Stay connected with the Order, Jedi!

4. Jedi Marketers Don’t Try to Sell

Do Not Sell - Darth Vadar

“Try not. Do or do not. There is no try.” -Master Yoda

This great quote will stick with us for aeons. The purpose of the positioning is to sell yourself and your product only to those who have the same position: attitude to life, value system, level of intelligence, wealth, etc. Positioning allows you to be heard, while the absence of a position will drag you down like the bogs of Dagobah.

It is always necessary to act and have strict positioning, Jedi marketers can’t be without knowledge of who they are – or their target audience. The only way to achieve success is to stand your ground valiantly: a strict position can help you as a Jedi marketer to outlast any assault.

5. Jedi Marketers Share Their Wisdom

Share Wisdom - Jedi

“When gone am I, the last of the Jedi will you be. The Force runs strong in your family. Pass on what you have learned.” -Master Yoda

A real Jedi master always teaches the younger generation what they know. By rethinking all the knowledge that wisened marketers have, they subconsciously improve their expertise and get the Force of understanding bound to their will. This helps them free their minds from obsolete information and find a new approach to the new challenges.

Jedi marketers have many opportunities to share their knowledge. Be it a seminar, personal blog, video course, or podcast – their arsenal is truly endless. These are just the most common tools, the easiest to implement.

6. Jedi Marketers Create Without Fear

Without Fear - Star Wars

“Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hates lead to suffering.” -Master Yoda

A Jedi marketer must be creative, and unafraid to make bold decisions to attract clients. There are 2 kinds of marketers: some come up with ideas and implement them themselves, while others just do what the management says.

As a rule, the latter don’t stay long in the business, because their management expects from the initiative the marketer can’t show.

The more ideas, the more active and effective a marketer is. The initial idea may not be yours but can use your knowledge of the marketing Force to shape and improve them for your company.

7. Jedi Marketers Believe in Themselves

Confidence - Star Wars

“Size matters not. Judge me by my size, do you? And well you should not. For my ally is the Force, and a powerful ally it is. You must feel the Force around you; here, between you, me, the tree, the rock, everywhere.”
-Master Yoda

The diminutive nature of everyone’s favourite sentence-inverting ball of wisdom may be deceiving, but he was the head of the Order for a reason. What he lacked in size, he compensated in his knowledge of the Force. Every marketer has its strengths. No matter how experienced they are or how big their company is. Every Jedi marketer can create great things others can’t. A true Jedi marketer sees ideas – their Force – everywhere around them: at home, at work, on a stroll, or while driving on a highway. And the Force serves them well.


Like every Jedi, we must constantly hone our craft to achieve mastery and become better marketers who can use the Force to change the world. Never stop developing your own expertise. There is no limit to perfection – and your journey can take you to a galaxy far, far away should you wish so.

Just listen closely to the advice of old Master Jedi, and may the Force guide you on your path!

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